![]() When accessing one of these accounts, you can usually click a bottom-menu linking to a HTML5 website which might sell products or services. These accounts are to some extent similar to Facebook Pages: anybody can follow them and will then receive push notifications from them. WeChat enables companies and individuals to create “WeChat Official Accounts” in order to promote their company or brand. The question is: how can you leverage this integrated nature of WeChat in order to promote your business and brand in China? In other words, WeChat is not just another messaging APP, it is a platform which enables to do anything and everything in China. Invest money in a wealth management plan.Share on your timeline (like you would on Facebook).Here is a list of (some of) the things you can do with WeChat: If WeChat started as a messaging APP, it is now much more than that. Today, it boasts more than 700 million Monthly Active Users (MAU). WeChat (微信 in Chinese for “micro-message”) was launched 5 years ago by Tencent as a messaging APP.īack in the days, it stood out by using voice messaging as its core channel for communication, which was a disruptive move in a country where typing characters can sometimes be inconvenient. So, let’s dig into the biggest phenomenon on the Chinese market, and see how you can leverage it to promote your own business. However, in China, WeChat marketing is a shorthand for marketing in general. But to a lot of people living outside China, the name of the ubiquitous messaging application might be very unfamiliar. If you already have a strong interest for China, you might know the answer already: WeChat. Ltd.Do you know what’s the biggest competitor to Facebook? Humphrey Ho, Managing Director, Los Angeles, Hylink Digital Solution Co.Reene Ho-Phang, Founder & Managing Director, BrandStory Asia.Andrew Collins, Founder & CEO, Mailman Group.Natalie Tang, Public Relations Manager - China, Tahiti Tourisme. ![]()
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